The own hotel website or webpage - is the most important online marketing tool - even more important than any other online platform. Here you can present your hotel the way you decide. You can describe and offer your rooms and services as direct marketing - meeting your target groups desires - without compromising any specifications or price strategy of third party sites. Properly managed and manned with a well kept modern booking engine your website needs to be opimized so Google & Co. list you on the first result page and in the local business section of your city. Then you have made a big step on the way through the jungle of electronic hotel distribution.