Carsten Huth
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NEW – Consulting days
A consulting day on site in your hotel offers you an outsider's perspective on tasks, organisation, sales, etc. You tell me where you are having difficulties and together we can work on solutions…
NEW – Short analysis
You specify what we should focus on at the on-site appointment, e.g. sales and marketing, organisation or yield management. You will then receive my analysis in black and white, with recommendations and suggestions...
Marketing - Distribution
mar·ket·ing noun, marketing distribution, sales, commercialisation
The term "Marketing" war first used around 1914 in conjunction with the distribution and sales of goods. At the time demand was higher than goods available. With the beginning of industrialization and mass production over production was the result this changed the market into a buyer's market, which gave the word "marketing" a new meaning.
Since those days nothing much has changed. Still suppliers are trying to convince the potential customers to choose their products at his list price. Thanks to the new media and the associated market transparency new challenges have arisen.
The vital question for hotels is: Which marketing-methods and which instruments are at your disposal to distribute the rooms and services best in the market in order to further the market oriented sales permanently? You will be surprised which possibilities, even with a low budget there are, if you pull the strings of modern marketing correctly.
Don't accept the market - form and design it to your advantage! Develop your marketing strategy with our help which will give you an important advantage in comparison with your competitors.
You care to learn more about this? Just give us a call +49 69 955 04 705 or use the service form!