Yield Management - Revenue Optimisation

The term Yield Management, in other words harvest, production or earnings, is by no means a short-run term, it describes the art to sell a product at a given time at the best price possible.

In order to implement and maintain such a system to optimise the revenue - regardless if manual or computer aided - should be accompanied by a coach. It is basically a philosophy which needs to be implemented and quite a few employees need to be involved.

This is an ongoing process and simply cannot be implemented within a day or two! Many airlines who work with such systems for decades are still working to refine certain details. But the results make it worthwhile for them! Supposing the hotel revenue picks up by only € 80.00 daily this would amount to € 29,200 a year in additional earnings. A Yield Management Seminar is a good start to familiarise the involved staff with the subject!

Your goal should be not to leave any money on the table - with the best occupancy and the highest average rate! A flexible Yield Management System adapted to your hotels needs will be the ideal working basis.
 

I want to discuss this possibility further!