Reservations and customer loyalty

This area, which is probably the most important point of contact for your guests, deserves your undivided attention. It is all too easy to sacrifice future opportunities and potential commercial success at this juncture.

In addition to a good organisational structure, data maintenance – and with it customer retention – is of key importance for a hotel's success. And this refers not only to the customer database, but in particular also to producing useful forecasts, adjusting booking parameters and recording market- and origin-related criteria and source codes.

This information provides firm foundations for successful sales pitches and marketing campaigns. Use the available data to your advantage, and you will reap the rewards in the form of increased occupancy at optimum average room rates.

And it is important not to forget the personal touch. Well-trained staff who offer friendly and helpful advice and support to guests will guarantee you reliable, long-term customer loyalty. This aspect must not be overlooked in the drive to secure the latest technology and to achieve optimised data transparency.

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