Yield Management - make better profits

More occupancy? Higher rates? It's in the mix! Yield or revenue management is on everyone's lips, and the confusion surrounding the terms is large: dealing with yield management means more revenue and revenue management helps to improve the yield - or was it vice versa? You should concentrate on more occupancy, or is it possible with a great rate only? As always, the truth lies in the middle or in this case, is the result of clever calculations, hot prices and cool strategies:

• How much is an empty room... - calculation of price floors
• The price is hot - pricing and pricing strategy
• The right time and the best price - yield / revenue management